There is a growing demand for data-labelling services that are "localised"- both linguistically and culturally relevant to India From an opportunity point of view, there are about a lakh jobs posted on various portals currently There is a growing demand for data-labelling services that are "localised"- both linguistically and culturally relevant to India NEW DELHI: Five years ago, Hyderabad resident Tulasi Mathi was forced to quit her job as a maths teacher due to health issues and the birth of her two children. But today, the 29-year-old does data labelling and makes up to Rs 15,000 a month. The money isn't much but it's more than she made as a teacher, and enough to pay her kids' school fees and her own expenses. Today, she scans videos and marks and labels objects encountered by self-driving cars. Her output is used to train artificial intelligence algorithms powering such cars. All Mathi knows is that it makes her life easier.